Guilt-Free Glam: Cruelty-Free Makeup Brands to Love

What is the first thing you consider when picking a makeup product for yourself? If it’s the brand’s cruelty-free approach, then know that you are not alone.

Millions of makeup enthusiasts like you consider brands that are vegan and cruelty-free. And yes, there should be no shame in buying from these companies. After all, the lives of animals are as important as that of humans.

So, if you are interested in products that can make you look, and feel ethically and environmentally good, you are on the right page. Dig in to find our top makeup brands that hit the right spot.

What Is a Cruelty-Free Makeup Brand?

Let’s first address the elephant in the room. What is a cruelty-free brand anyway?

To put it simply, this is a brand that sells its product (makeup in this case) without testing it on animals. This term is often used by companies for people who are seriously conscious about the treatment of animals.

Unfortunately, many brands test their products on various animals to check their effectiveness before selling them to the public. This is considered a crime these days as some of these products can have a bad impact on the animal’s skin.

Interesting Makeup Facts And Myths

If you are conscious about the treatment of animals in the makeup industry, we have a list of products that might help you play a role in reducing this practice overall.

7 Cruelty-free Makeup Brands to Shop

This shopping season, be careful and shop from these brands only.

100% Pure

This makeup brand produces cruelty-free and organic cosmetics, skincare and beauty products. As the name suggests, every product available from the brand has ingredients proudly sourced ethically.

What’s more, the brand shares a glossary on its website for you to view the primary ingredients in every product. This way you can buy makeup items that meet your criteria.

Milk Makeup

Have you ever heard of Milk Makeup? This comparatively new brand is slowly becoming famous due to its certifications against animal cruelty.

If you are a makeup enthusiast, know that Milk Makeup is a brand for you. It uses some naturally great ingredients that no brand promises to manufacture.

Interestingly, the brand refrains from selling its products in countries where animal testing is considered crucial before anything.

Makeup Ingredients to Avoid If you Have Dry Skin

Therefore, if you like a brand that uses good ingredients, formulations, and safe methods for its products, Milk Makeup can be a great choice.

Jane Iredale

Next up we have Jane Iredale. This brand is ideal for conscious customers like you.

The company believes in products that can enlighten your skin with great ingredients. It doesn’t use any type of toxins or synthetic fragrances that can ruin your face easily.

However, it is imperative to note that not all products by Jane Iredale are vegan. Certain brushes are made from goat hair.

Therefore, before you add this brand to your makeup stash, ensure to do your homework. Don’t pick a product that you might regret later.

OFRA Cosmetics

The brand is known and dedicated to providing cruelty-free makeup products made with safe, effective and long-lasting ingredients.

From its primer to eye-shadow palette, everything manufactured by the company is 100% cruelty-free. Additionally, OFRA Cosmetics doesn’t sell its offerings in countries where animal testing is considered mandatory.

Another thing to love about this brand is its reasonable pricing. The company believes that every makeup user should have a chance to buy cruelty-free makeup, so it becomes normal with time.


Here is another brand that speaks cruelty-free and sustainability loud and clear. Axiology is a small makeup brand with a great impact.

Known for its amazing lip balms, this company uses less than ten ingredients in all its offerings. Besides, all its makeup products are strictly cruelty-free.

The Science Behind Natural vs Synthetic Makeup Brushes

Here is another interesting fact about Axiology. This makeup brand manufactures its packaging from trash. The boxes used to home its balms are purely recyclable, sending out a positive message to the brands who hesitate to take care of the environment.

So, will you be buying from Axiology, next? We believe that you should.

Real Purity

We love it when the brand’s name depicts its practices and is a reflection of its purpose.

Real Purity is another fantastic, cruelty-free brand that you should buy from. All the cosmetic products that come under its label are safe with organic and natural ingredients. You won’t find sulfates, parabens or other toxic ingredients in any of the formula features by the company.

Real Purity is a PETA certified brand. This means that you get to use a small sample of this product before buying it.

Isn’t that great? This practice gives you the liberty and time to pick an item that works best for your skin.

Plant Makeup

The good thing about this list is that it keeps getting better. Plant Makeup is a great addition to the collection of cruelty-free makeup brands.

Why? This is a sustainable brand featuring powders, shimmer eye products and lots of different makeup sticks.

All products sold by the brand are cruelty-free and some are also vegan.

Plus, the brand uses plant-derived ingredients mostly, without any synthetics and preservatives. All items are made in small batches, encouraging zero waste in its production.

Picking the Best Makeup Brands

Now in this vast list of options, which makeup product should you pick for yourself?

Here are a few things to consider when buying a cruelty-free makeup item.

  • Ensure to read the labels and all the ingredients a product contains. Spend time on this practice, so you don’t miss out on a component that may be harmful.
  • Do your research properly. Some brands lie and trap you into their plan. If you don’t want to be their victim, do your homework.
  • Finally, always consider your cruelty-free motive over price. Some of these brands can be expensive. But as long as you consider this aspect more than anything else, high pricing can be ignored to some extent.


Are you ready to increase your makeup stash with new cruelty-free products? We hope this list has helped you pick a brand that deserves all the attention.

Don’t wait and buy. A small purchase from these brands can make a large difference to the environment you live in.

Filed under: Makeup & Hair, Tips and Myths

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